PHOENIX Vietnamese Chicken Diner​​​​​​​
The brand concept evokes the essence of a traditional Vietnamese chicken eatery, infused with modern design elements inspired by the rustic landscapes of rural Vietnam.
Client : PHOENIX
My Contribution : Branding & Illustrations
Naming by Jinwoo Chang
Interior Design : Third Pig Interior
Photography : In and Out Studio

Designed at Chang’s INC
불사조라는 의미를 가진 영단어 "Phoenix" 와 베트남 닭쌀국수를 판매하는 곳에 연결점인 "닭" 을 위트있게 불사조처럼 해석하여 진행한 브랜딩 입니다.

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